---
title: Blog
description: Blog
---

Watch Moments That Matter - our latest webinar on designing impactful event programmes

[👉 Watch now](https://forward.eventfootprints.com/moments-that-matter?utm_source=website&utm_medium=top_banner&utm_campaign=web05_29.01.26_measurement)

[![EF_Logo](https://eventfootprints.com/hubfs/Event_Footprints/Images/General/EF_Logo.svg "EF_Logo")](https://eventfootprints.com)

- [About Us](https://eventfootprints.com/about-us) 
    - [Our Approach](https://eventfootprints.com/about-us#approach)
    - [Meet the Team](https://eventfootprints.com/about-us#team)
    - [Partners & Collaborators](https://eventfootprints.com/about-us#technologypartners)
- Solutions 
    - [EF Data Hub](https://eventfootprints.com/data-hub)
    - [Event Stride](https://eventfootprints.com/event-stride)
    - [EF Activation Suite](https://eventfootprints.com/activation-suite)
    - [Integration Services](https://eventfootprints.com/integration-services)
- [Event Technology](https://eventfootprints.com/event-technology) 
    - [Proprietary Event Solutions](https://eventfootprints.com/event-technology#proprietary)
    - [Industry Event Solutions](https://eventfootprints.com/event-technology#industry)
    - [EF Activation Suite](https://eventfootprints.com/activation-suite)
- Resources 
    - [Insights](https://eventfootprints.com/blog)
    - [Case Studies](https://eventfootprints.com/case-studies)
    - [Guides & Videos](https://eventfootprints.com/video-content-library)
    - [Testimonials](https://eventfootprints.com/testimonials)
- Who We Help 
    - [For Event Marketers](https://eventfootprints.com/event-marketers)
    - [For Event Leaders](https://eventfootprints.com/event-operations-leaders)
    - [For Event Agencies](https://eventfootprints.com/event-agencies)

[![EF_Logo](https://eventfootprints.com/hubfs/Event_Footprints/Images/General/EF_Logo.svg "EF_Logo")](https://eventfootprints.com)

- [About Us](https://eventfootprints.com/about-us) 
    - [Our Approach](https://eventfootprints.com/about-us#approach)
    - [Meet the Team](https://eventfootprints.com/about-us#team)
    - [Partners & Collaborators](https://eventfootprints.com/about-us#technologypartners)
- Solutions 
    - [EF Data Hub](https://eventfootprints.com/data-hub)
    - [Event Stride](https://eventfootprints.com/event-stride)
    - [EF Activation Suite](https://eventfootprints.com/activation-suite)
    - [Integration Services](https://eventfootprints.com/integration-services)
- [Event Technology](https://eventfootprints.com/event-technology) 
    - [Proprietary Event Solutions](https://eventfootprints.com/event-technology#proprietary)
    - [Industry Event Solutions](https://eventfootprints.com/event-technology#industry)
    - [EF Activation Suite](https://eventfootprints.com/activation-suite)
- Resources 
    - [Insights](https://eventfootprints.com/blog)
    - [Case Studies](https://eventfootprints.com/case-studies)
    - [Guides & Videos](https://eventfootprints.com/video-content-library)
    - [Testimonials](https://eventfootprints.com/testimonials)
- Who We Help 
    - [For Event Marketers](https://eventfootprints.com/event-marketers)
    - [For Event Leaders](https://eventfootprints.com/event-operations-leaders)
    - [For Event Agencies](https://eventfootprints.com/event-agencies)

[Contact Us](https://eventfootprints.com/contact)

[Contact Us](https://eventfootprints.com/contact)

# Insights

All Categories

- [Article (8)](https://eventfootprints.com/blog/tag/article)
- [Blog (3)](https://eventfootprints.com/blog/tag/blog)
- [Partners (3)](https://eventfootprints.com/blog/tag/partners)
- [Case Studies (1)](https://eventfootprints.com/blog/tag/case-studies)
- [Events (1)](https://eventfootprints.com/blog/tag/events)

![](https://eventfootprints.com/hubfs/Event_Footprints/Images/Blog/srch.svg)

<https://eventfootprints.com/blog/beyond-attendance-the-metrics-that-prove-event-roi>

<https://eventfootprints.com/blog/beyond-attendance-the-metrics-that-prove-event-roi>

<https://eventfootprints.com/blog/beyond-attendance-the-metrics-that-prove-event-roi><https://eventfootprints.com/blog/beyond-attendance-the-metrics-that-prove-event-roi>

[Blog](https://eventfootprints.com/blog/tag/blog)

April 9, 2025

##### [Beyond Attendance: The Metrics That Prove Event ROI](https://eventfootprints.com/blog/beyond-attendance-the-metrics-that-prove-event-roi)

<https://eventfootprints.com/blog/3-metrics-every-event-marketer-should-track-but-many-dont>

<https://eventfootprints.com/blog/3-metrics-every-event-marketer-should-track-but-many-dont>

<https://eventfootprints.com/blog/3-metrics-every-event-marketer-should-track-but-many-dont><https://eventfootprints.com/blog/3-metrics-every-event-marketer-should-track-but-many-dont>

[Blog](https://eventfootprints.com/blog/tag/blog)

March 31, 2025

##### [3 Metrics Every Event Marketer Should Track (But Many Don’t)](https://eventfootprints.com/blog/3-metrics-every-event-marketer-should-track-but-many-dont)

When it comes to measuring events, many marketers still default to the basics:...

<https://eventfootprints.com/blog/are-you-capturing-the-right-event-data>

<https://eventfootprints.com/blog/are-you-capturing-the-right-event-data>

<https://eventfootprints.com/blog/are-you-capturing-the-right-event-data><https://eventfootprints.com/blog/are-you-capturing-the-right-event-data>

[Blog](https://eventfootprints.com/blog/tag/blog)

March 11, 2025

##### [Are You Capturing the Right Event Data?](https://eventfootprints.com/blog/are-you-capturing-the-right-event-data)

In today’s fast-paced event landscape, data isn’t just a by-product; it’s a strategic...

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0-0>

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0-0>

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0-0><https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0-0>

February 13, 2025

##### [Blog: Using Event Data to Prove Marketing ROI – A Guide for CMOs](https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0-0)

**Introduction**

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0>

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0>

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0><https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0>

February 4, 2025

##### [Why Attendees Do What They Do: The Psychology Behind Exceptional...](https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar-0)

Why do some events leave a lasting impact while others fade into the background?

It’s not...

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar>

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar>

<https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar><https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar>

January 3, 2025

##### [Ready to Take Your Events to the Next Level? Join Us for Our Webinar!](https://eventfootprints.com/blog/ready-to-take-your-events-to-the-next-level-join-us-for-our-webinar)

Let’s be honest - planning and executing events is no small feat. If you’re looking for...

<https://eventfootprints.com/blog/launch-announcement-webinar-the-anatomy-of-an-award-winning-event-team>

<https://eventfootprints.com/blog/launch-announcement-webinar-the-anatomy-of-an-award-winning-event-team>

<https://eventfootprints.com/blog/launch-announcement-webinar-the-anatomy-of-an-award-winning-event-team><https://eventfootprints.com/blog/launch-announcement-webinar-the-anatomy-of-an-award-winning-event-team>

January 3, 2025

##### [Launch Announcement: Webinar - The Anatomy of an Award-Winning Event...](https://eventfootprints.com/blog/launch-announcement-webinar-the-anatomy-of-an-award-winning-event-team)

**Introducing Our Upcoming Webinar:**

<https://eventfootprints.com/blog/maximising-event-impact-in-2025-through-the-power-of-event-measurement>

<https://eventfootprints.com/blog/maximising-event-impact-in-2025-through-the-power-of-event-measurement>

<https://eventfootprints.com/blog/maximising-event-impact-in-2025-through-the-power-of-event-measurement><https://eventfootprints.com/blog/maximising-event-impact-in-2025-through-the-power-of-event-measurement>

[Article](https://eventfootprints.com/blog/tag/article)

December 3, 2024

##### [Maximising Event Impact in 2025 Through the Power of Event Measurement](https://eventfootprints.com/blog/maximising-event-impact-in-2025-through-the-power-of-event-measurement)

As we look toward 2025, event organisers and marketers face growing pressure to prove the...

<https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get-0>

<https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get-0>

<https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get-0><https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get-0>

December 3, 2024

##### [3 Must-Know Insights Event Profs Need from Event Tech Live 2024](https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get-0)

Event Tech Live 2024 brought together event professionals and tech innovators to explore...

<https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get>

<https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get>

<https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get><https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get>

November 14, 2024

##### [The Critical Role of Data in Event Success and Why It’s So Damn Hard...](https://eventfootprints.com/blog/the-critical-role-of-data-in-event-success-and-why-its-so-damn-hard-to-get)

For event organisers, proving the impact of your events is essential, yet gathering...

<https://eventfootprints.com/blog/event-footprints-adds-braindate-to-tech-portfolio>

<https://eventfootprints.com/blog/event-footprints-adds-braindate-to-tech-portfolio>

<https://eventfootprints.com/blog/event-footprints-adds-braindate-to-tech-portfolio><https://eventfootprints.com/blog/event-footprints-adds-braindate-to-tech-portfolio>

[Article](https://eventfootprints.com/blog/tag/article) [Partners](https://eventfootprints.com/blog/tag/partners)

July 23, 2024

##### [Event Footprints Adds Braindate to Tech Portfolio](https://eventfootprints.com/blog/event-footprints-adds-braindate-to-tech-portfolio)

Event technology consultancy, Event Footprints, has announced the addition of Braindate,...

<https://eventfootprints.com/blog/event-footprints-partners-with-bizzabo-to-broaden-capabilities>

<https://eventfootprints.com/blog/event-footprints-partners-with-bizzabo-to-broaden-capabilities>

<https://eventfootprints.com/blog/event-footprints-partners-with-bizzabo-to-broaden-capabilities><https://eventfootprints.com/blog/event-footprints-partners-with-bizzabo-to-broaden-capabilities>

[Article](https://eventfootprints.com/blog/tag/article) [Partners](https://eventfootprints.com/blog/tag/partners)

July 23, 2024

##### [Event Footprints partners with Bizzabo to broaden capabilities](https://eventfootprints.com/blog/event-footprints-partners-with-bizzabo-to-broaden-capabilities)

Event Footprints has announced it is further strengthening its partnership with Bizzabo,...

<https://eventfootprints.com/blog/event-footprints-records-hugely-successful-first-year>

<https://eventfootprints.com/blog/event-footprints-records-hugely-successful-first-year>

<https://eventfootprints.com/blog/event-footprints-records-hugely-successful-first-year><https://eventfootprints.com/blog/event-footprints-records-hugely-successful-first-year>

[Article](https://eventfootprints.com/blog/tag/article)

April 26, 2024

##### [Event Footprints records hugely successful first year](https://eventfootprints.com/blog/event-footprints-records-hugely-successful-first-year)

Event lifecycle measurement specialist, Event Footprints, has celebrated a spectacular...

<https://eventfootprints.com/blog/event-footprints-expands-capability>

<https://eventfootprints.com/blog/event-footprints-expands-capability>

<https://eventfootprints.com/blog/event-footprints-expands-capability><https://eventfootprints.com/blog/event-footprints-expands-capability>

[Article](https://eventfootprints.com/blog/tag/article)

March 18, 2024

##### [Event Footprints expands capability](https://eventfootprints.com/blog/event-footprints-expands-capability)

Event and marketing technology consultancy, Event Footprints, has expanded its team by...

<https://eventfootprints.com/blog/the-power-of-data-measuring-event-impact-for-deloittes-experience-analytics-event>

<https://eventfootprints.com/blog/the-power-of-data-measuring-event-impact-for-deloittes-experience-analytics-event>

<https://eventfootprints.com/blog/the-power-of-data-measuring-event-impact-for-deloittes-experience-analytics-event><https://eventfootprints.com/blog/the-power-of-data-measuring-event-impact-for-deloittes-experience-analytics-event>

[Case Studies](https://eventfootprints.com/blog/tag/case-studies)

January 18, 2024

##### [The power of data: Measuring Event Impact for Deloitte’s Experience...](https://eventfootprints.com/blog/the-power-of-data-measuring-event-impact-for-deloittes-experience-analytics-event)

## Introduction

<https://eventfootprints.com/blog/my-first-2-months-in-the-event-technology-industry>

<https://eventfootprints.com/blog/my-first-2-months-in-the-event-technology-industry>

<https://eventfootprints.com/blog/my-first-2-months-in-the-event-technology-industry><https://eventfootprints.com/blog/my-first-2-months-in-the-event-technology-industry>

[Article](https://eventfootprints.com/blog/tag/article)

December 15, 2023

##### [My First 2 Months in the Event Technology Industry](https://eventfootprints.com/blog/my-first-2-months-in-the-event-technology-industry)

## My First 2 Months in the Event Technology Industry

Embarking on a new chapter can be both...

<https://eventfootprints.com/blog/how-to-use-engagement-scoring-to-track-the-attendee-journey>

<https://eventfootprints.com/blog/how-to-use-engagement-scoring-to-track-the-attendee-journey>

<https://eventfootprints.com/blog/how-to-use-engagement-scoring-to-track-the-attendee-journey><https://eventfootprints.com/blog/how-to-use-engagement-scoring-to-track-the-attendee-journey>

[Article](https://eventfootprints.com/blog/tag/article)

August 1, 2023

##### [How to Use Engagement Scoring to Track the Attendee Journey](https://eventfootprints.com/blog/how-to-use-engagement-scoring-to-track-the-attendee-journey)

What are your attendees thinking? It’s a common question for planners and marketers, and...

<https://eventfootprints.com/blog/cvent-total-event-strategy>

<https://eventfootprints.com/blog/cvent-total-event-strategy>

<https://eventfootprints.com/blog/cvent-total-event-strategy><https://eventfootprints.com/blog/cvent-total-event-strategy>

[Partners](https://eventfootprints.com/blog/tag/partners)

May 18, 2023

##### [CVENT – Total Event Strategy](https://eventfootprints.com/blog/cvent-total-event-strategy)

Events are business-critical. It’s time your marketing acted like it. Discover the new...

<https://eventfootprints.com/blog/the-ultimate-guide-to-event-marketing-attribution-and-measuring-event-roi>

<https://eventfootprints.com/blog/the-ultimate-guide-to-event-marketing-attribution-and-measuring-event-roi>

<https://eventfootprints.com/blog/the-ultimate-guide-to-event-marketing-attribution-and-measuring-event-roi><https://eventfootprints.com/blog/the-ultimate-guide-to-event-marketing-attribution-and-measuring-event-roi>

[Events](https://eventfootprints.com/blog/tag/events)

May 18, 2023

##### [The Ultimate Guide To Event Marketing Attribution and Measuring Event...](https://eventfootprints.com/blog/the-ultimate-guide-to-event-marketing-attribution-and-measuring-event-roi)

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more...

<https://eventfootprints.com/blog/introducing-eventfootprints>

<https://eventfootprints.com/blog/introducing-eventfootprints>

<https://eventfootprints.com/blog/introducing-eventfootprints><https://eventfootprints.com/blog/introducing-eventfootprints>

[Article](https://eventfootprints.com/blog/tag/article)

May 18, 2023

##### [Introducing Event Footprints!](https://eventfootprints.com/blog/introducing-eventfootprints)

## Welcome to Event Footprints– Day 1 – How we got here!

20 years ago, I started my journey...

Load more

[Get in Touch ![](https://eventfootprints.com/hubfs/Event_Footprints/Images/General/btn-arrow.svg)](https://eventfootprints.com/contact)

###### Event Solutions

- [EF Data Hub](https://eventfootprints.com/data-hub)
- [Event Stride](https://eventfootprints.com/event-stride)
- [EF Activation Suite](https://eventfootprints.com/activation-suite)
- [Integration Services](https://eventfootprints.com/integration-services)

###### Event Technology

- [Proprietary Events](https://eventfootprints.com/event-technology#proprietary)
- [Industry Events](https://eventfootprints.com/event-technology#industry)

###### Resources

- [Insights](https://eventfootprints.com/blog)
- [Case studies](https://eventfootprints.com/case-studies)
- [Guides & Videos](https://eventfootprints.com/video-content-library)

###### About Us

- [Our Approach](https://eventfootprints.com/about-us#approach)
- [Meet the Team](https://eventfootprints.com/about-us#team)
- [Partners & Collaborators](https://eventfootprints.com/about-us#technologypartners)

[![EF_Logo_white](https://eventfootprints.com/hubfs/Event_Footprints/Images/General/EF_Logo_white.svg "EF_Logo_white")](https://eventfootprints.com)

- © Event Footprints 2026
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- VAT number: 434 5873 75

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