Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue.
In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. Of course, you can’t go about measuring ROI if you don’t have a sound attribution plan in place. That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well.
Buckle up. It’s going to be an ROI-y ride.