Event Tech Live 2024 brought together event professionals and tech innovators to explore the cutting edge of event strategy, engagement and measurement. Among the highlights was our founder Rob Curtis’ session alongside Lauren Clarke from Deloitte, where they delved into measuring the impact of experiential events and overcoming challenges in event engagement using an award winning event as an example.
The session was packed, with a diverse audience eager to share and gain insights. During the session, Rob conducted a live poll, and the results revealed some fascinating trends:
The takeaway? While event measurement and technology are widely recognised as important, many organisations have yet to fully utilise them to unlock the business value of live events.
Here are three lessons from ETL 2024 that corporate event organisers can apply:
Attendee expectations continue to grow, with personalisation and dynamic interactions driving satisfaction. Real-time engagement tools- such as live polls, tailored content, and gamified networking- stood out as must-haves for modern events.
Key Tip: Use attendee data to shape experiences in real-time and ensure each interaction feels meaningful.
The gap between the desire to measure events and the ability to act on that data is holding organisations back. Advanced metrics- beyond attendance numbers- can help businesses understand attendee engagement, session value, and overall impact.
Key Tip: Start small by tracking a few key metrics, such as lead exchanges or app activity, and build your capabilities over time.
Disconnected tools create friction for organisers and attendees alike. Seamless integration between platforms- registration systems, apps, CRMs, and more- enables streamlined processes and better insights.
Key Tip: Choose tech partners that prioritise flexibility and integration to suit your unique event goals.
Event Tech Live reaffirmed the importance of combining great experiences with robust data and technology. Whether it’s through engagement strategies, actionable measurement, or smarter tech adoption, there’s significant potential to transform live events into measurable business drivers.
Looking to optimise your next event? Discover how Event Footprints can help you deliver data-driven, impactful experiences.