The vast amount of event data can overwhelm operations teams and marketers.
What’s valuable? How do you present it to leadership or sales?
Event Footprints' measurement methodology clearly tells the story and visually represents the impact of live events.
Our approach helps event leaders measure attendee engagement, sales impact, conversion rates, brand perception, and ROI - providing actionable insights for future success.
By integrating data from your event technology, Martech stack, and sales platforms, we deliver clear, data-backed dashboards for easy sharing across your business.
Our Approach
Discover
Design
Implement
Impact
Discover
Working with key stakeholders to understand their event objectives.
Using the ‘four pillar’ methodology, we explore how event technology can help drive and measure the success of your events.
Success is no longer just about ROI. Whilst this is a crucial aspect of any event, we take a deeper dive into key metrics to understand the impact your event can have across the whole business.
In order to measure your success, we have to start with the fundamentals and thoroughly understand what you are looking to achieve from your event marketing spend.
Through our specifically designed workshop sessions we work with you and your event stakeholders to understand their key event objectives across the ‘four pillars’:
Design
Designing a best-practice event measurement framework.
Having gained a full understanding of the breadth of objectives during the discovery phase, we then design and develop an event measurement framework for you. This is a ‘best-practice’ measurement strategy that will evidence performance across the ‘four pillars’. It ensures any event technology utilised aligns with your event objectives and captures the right data throughout the entire attendee journey.
In addition, the event measurement framework will act as a benchmarking tool, allowing you to compare the performance of an event against predefined internal or industry standards year on year. This approach not only helps measure event success but also provides insights for continuous improvement and identifying best practices.
Learn moreImplement
Putting the event measurement strategy into action.
With our team of knowledgeable and experienced project managers and technicians we can manage and optimise technology use during the event. Knowing that a dedicated team is managing the technical aspects allows you to focus on other important aspects of your event.
Learn moreImpact
Event impact reporting is where the data magic happens.
This involves us analysing and documenting the outcomes and effectiveness of your event. It provides valuable insights into how well the event met its objectives and offers data-driven recommendations for future improvements.
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